Account Based Marketing Manager

Scroll to content

Labster is a fast-moving award-winning company that focuses on revolutionizing the way science is taught to students all over the world.

We develop fully interactive advanced lab simulations and combine these with gamification elements such as an immersive 3D universe, storytelling and a scoring system to stimulate curiosity and highlight the connection between science and the real world. 

At Labster, we are dedicated to empowering the next generation of scientists to change the world. We value impact, being bold, learning, collaboration and having fun whilst we do it.

With 20+ nationalities placed in offices in Bali, Zürich, Copenhagen, and Boston, you will find yourself in a truly international environment, where engagement, values, job satisfaction are goals of equal importance to the financial goals of the company.

The Organization

We have replaced the conventional management hierarchy and organized ourselves using Holacracy.

Holacracy is a method of decentralized management and organizational governance, in which authority and decision-making are distributed throughout a holarchy of self-organizing teams rather than being vested in a management hierarchy. No more top-down management.

We believe in finding talented people and organizations that empower them.

The Role

We're looking for a highly driven account-based marketer to join our growing marketing team. As an account-based marketing manager, you’ll own the strategy, execution, and optimization of ABM initiatives that drive awareness and engagement, generate new leads and revenue, and accelerate the sales cycle within key target accounts. If you're a strategic marketer who is passionate about ABM, we’d love to hear from you!

Objectives & Responsibilities:

  • Design and execute custom marketing strategies and campaigns to build awareness, engage key contacts at target prospects, generate conversions, and accelerate the sales process
  • Leverage intent and engagement data and industry best practices to optimize programs and plays for target accounts.
  • Collaborate closely with campaign managers to determine audience to target, relevant content, and campaign tactics to deploy
  • Partner with Product Marketing and Content to help create messaging and content that engage accounts based on vertical, use case, persona, etc.
  • Monitor, track and report on engagement of assigned accounts and results across all programs and campaigns; make recommendations based on analysis of results.
  • Ensure timely deployment of marketing initiatives and campaigns by managing stakeholders, budget, timelines, and processes.

Desired Qualifications & Experience:

  • At least 4 years of marketing, ideally enterprise marketing experience, with at least two years focused on Account Based Marketing
  • BA or BS in Marketing, Business, Communications or other relevant discipline
  • Demonstrable track record of designing, executing and tracking high-impact account based marketing campaigns that deliver engagement, leads, opportunities and new business
  • Marketing automation experience, ideally with Salesforce
  • Experience with Account-Based Marketing (ABM) tools, such as Demandbase
  • Highly self-motivated, productive, results-oriented, positive can-do attitude, analytical, detail-oriented, organized with a sense of urgency
  • Strong analytical skills, excellent written and verbal communication skills.
  • Ability to think creatively, and develop and apply new approaches, programs and techniques.
  • Strong problem solving skills, ability to drive strategy, act on your feet and make critical decisions.
  • Creative and willing to A/B test ideas and tactics
  • Strong computer skills, including Microsoft Office
  • Experience marketing products and services to Higher Education market a plus

Labster, Inc. is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Labster strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Labster complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!

Department

Labster, Boston

561 Windsor St
02143 Somerville Directions View page

Workplace & Culture

With 20+ nationalities placed in offices in Bali, Zürich, Copenhagen, and Boston, you will find yourself in a truly international environment. We value and protect engagement and empowerment as we believe that the best results are created by engaged and inspired team members. 

Labster is a Holacracy company where authority and decision-making are distributed throughout self-organizing teams. Don't misunderstand though - Labster offers great and healthy leadership; just with far less top-down management.

Already working at Labster?

Let’s recruit together and find your next colleague.

email
@labster.com
Teamtailor

Applicant tracking system by Teamtailor