Conversion Rate Optimization Strategist

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Our vision is to empower the next generation of scientists to change the world!

Labster’s goal is to develop software that makes learning both engaging and effective, and to make it accessible to as many students as possible (see short trailer here).

Every year, our simulations are played by millions of students and each semester more than 4,000 universities, high schools and other institutions around the globe are using them to enhance their teaching programs.

We govern ourselves by using a flat-hierarchy system called Holacracy that is focused on roles, collaboration and distributed leadership. We believe in flexible work hours and a healthy work-life balance, and while we love to achieve great things via concentrated work, it’s incredibly important for us to have happy and engaged team members.

With 20+ nationalities placed in offices in Bali, Zürich, Copenhagen, and Boston, you will find yourself in a truly international and inclusive environment. We value and protect authentic motivation and empowerment as we believe that the best results are created by engaged and inspired people. 

THE ROLE:

We are looking for a Conversion Rate Optimization Strategist that will be responsible for putting your understanding of our products, customer behavior, as well as your design and testing best practices to work to continually improve our ability to convert web visitors into prospects. You will work with a variety of roles within Labster to drive conversions through digital channels.

At Labster, we focus on empowering all teams to execute and focus on the impact of their work. This means that we move fast and your contribution will be key in our effort to reach 100 million students across the globe.

YOU WILL:

  • Develop a deep understanding of the customer journey throughout the funnel and in our different marketing channels
  • Develop and maintain a deep understanding of our product, brand, positioning, and messaging foundation, and develop a strong partnership with Product Marketing to ensure all our work is consistent with our overall product marketing strategy
  • Study users and user behavior to identify new opportunities to improve conversion
  • Prioritize opportunities and develop quarterly test plans that ultimately deliver on conversion rate improvements
  • Create concepts and designs for new digital testing projects and communicate to ensure stakeholders buy in
  • Catalog and organize all A/B and multivariate tests so anyone in the company can understand and differentiate winners vs losers
  • Create and maintain the "CRO Playbook” of best practices and documentation

YOU HAVE:

  • Proven work experience as a Conversion Rate Optimization Specialist/Strategist or in Growth Marketing 
  • B.S. Degree in Marketing, Mathematics, Statistics, or equivalent fields preferred
  • Knowledge of A/B testing, statistical validation, and popular testing tools like Google Optimize or similar 
  • Natural problem solver with a strong understanding of how to drive consumer behavior
  • Self-starter with the ability to thrive in a fast paced environment
  • Creative, with an eye for designs that will win in tests
  • Highly analytical approach to driving results
  • Highly motivated with a strong work ethic
  • Strong organizational and communications skills
  • Able to work across multiple roles to drive action and results
  • 3+ years in performance marketing and digital conversion optimization hands on roles with a track record of conducting successful A/B and multivariate tests


For more information on our company vision to empower the next generation of scientists to change the world, please see video links below: 

BBC News: https://www.bbc.com/news/av/te...

Techcrunch: https://techcrunch.com/2021/02...

TED Talk: see our founder's TED talk here 


 

Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!

Department

Labster, Boston

561 Windsor St
02143 Somerville Directions View page

Workplace & Culture

With 20+ nationalities placed in offices in Bali, Zürich, Copenhagen, and Boston, you will find yourself in a truly international environment. We value and protect engagement and empowerment as we believe that the best results are created by engaged and inspired team members. 

Labster is a Holacracy company where authority and decision-making are distributed throughout self-organizing teams. Don't misunderstand though - Labster offers great and healthy leadership; just with far less top-down management.

Already working at Labster?

Let’s recruit together and find your next colleague.

email
@labster.com
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