High School Marketing Manager

 


Marketing Manager - Boston

Labster is a fast-moving award-winning company that focuses on revolutionizing the way science is taught to students all over the world.

We develop fully interactive advanced lab simulations and combine these with gamification elements such as an immersive 3D universe, storytelling and a scoring system to stimulate curiosity and highlight the connection between science and the real world. 

At Labster, we are dedicated to empowering the next generation of scientists to change the world. We value impact, being bold, learning, collaboration and having fun whilst we do it.

With 20+ nationalities placed in offices in Bali, Zürich, Copenhagen, and Boston, you will find yourself in a truly international environment, where engagement, values, job satisfaction are goals of equal importance to the financial goals of the company.

THE ORGANIZATION

We have replaced the conventional management hierarchy and organized ourselves using Holacracy.

Holacracy is a method of decentralized management and organizational governance, in which authority and decision-making are distributed throughout a holarchy of self-organizing teams rather than being vested in a management hierarchy. No more top-down management. We believe in finding talented people and organizations that empower them.

THE ROLE

Labster is looking for a dynamic Marketing Manager in Boston, Massachusetts!  The Marketing Manager will contribute to the overall marketing strategy by executing campaigns to increase prospective customers and increase sales in the North American High School market. 

 

 

RESPONSIBILITIES

  • Exceed monthly, quarterly and annual lead generation and conversion goals to drive growth in target markets
  • Collaborate with other internal teams to develop and monitor strategic marketing initiatives
  • Own and execute the High School campaign calendar and provide accurate reporting to the marketing and sales team. 
  • Develop, implement and track marketing programs such as email, social media, webinars, conferences and events
  • Work with external agencies and vendors to execute marketing programs 
  • Organize weekly sales webinars
  • Build and maintain lead nurture streams and sales cadences to engage prospects throughout the sales funnel
  • Own and execute event marketing plans

Candidate profile

  • Must have 3-6 years of experience in marketing at a SaaS company
  • Bachelor's degree in business administration, marketing, communications or related field
  • Previous experience preferred with a start-up or scale-up tech or SaaS company  
  • Strong knowledge of various marketing and analytics tools such as Salesforce, Google Analytics, and content management systems 
  • Experience with Pardot, or a similar Marketing Automation Platform
  • Excellent analytical skills and a knack for data analysis
  • Strong written and verbal communication skills 
  • Skilled in writing and editing content with attention to detail 
  • Strong prioritization, organization and project management skills 
  • Must be comfortable working autonomously
  • Proficiency in Spanish a plus
  • Design experience a plus

Or, know someone who would be a perfect fit? Let them know!

Department

Labster, Boston

561 Windsor St
02143 Somerville Directions View page

Workplace & Culture

With 20+ nationalities placed in offices in Bali, Zürich, Copenhagen, and Boston, you will find yourself in a truly international environment. We value and protect engagement and empowerment as we believe that the best results are created by engaged and inspired team members. 

Labster is a Holacracy company where authority and decision-making are distributed throughout self-organizing teams. Don't misunderstand though - Labster offers great and healthy leadership; just with far less top-down management.

Already working at Labster?

Let’s recruit together and find your next colleague.

email
@labster.com
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