Director of Inbound Marketing

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Labster is a fast-moving, award-winning company that focuses on revolutionizing the way that science is taught to students all over the world. 

We develop fully interactive advanced lab simulations and combine these with gamification elements such as an immersive 3D universe, storytelling and a scoring system to stimulate curiosity and highlight the connection between science and the real world. 

At Labster, we are dedicated to empowering the next generation of scientists to change the world. We value impact, being bold, learning, collaboration and having fun whilst we do it.

With 20+ nationalities placed in offices in Bali, Zürich, Copenhagen, and Boston, you will find yourself in a truly international environment, where engagement, values, job satisfaction are goals of equal importance to the financial goals of the company.

The organization 

We have replaced the conventional management hierarchy and organized ourselves using Holacracy.

Holacracy is a method of decentralized management and organizational governance, in which authority and decision-making are distributed throughout a holarchy of self-organizing teams rather than being vested in a management hierarchy. No more top-down management. 

We believe in finding talented people and organizations that empower them.

Position Overview

You will be responsible for planning, developing, and implementing the Labster brand across all of our global web and digital marketing channels and ensuring alignment with our corporate brand strategy. You will ensure that every component of our digital properties is bold, innovative, driving measurable engagement, and that they are built from a user-centered perspective. You will develop digital and technology strategies that will successfully support both the company’s brand and revenue-generating opportunities, and you have a strong passion for creating great experiences that connect with audiences of all kinds. 

Key Responsibilities

  • Oversee the ongoing global strategy development, maintenance, and improvement of the design and functionality for all Labster digital tools and applications (e.g. website, blogs, and social media) leveraging deep knowledge of user experience design and best practices as well as emerging trends in web and digital design and functionality
  • Collaborate with stakeholders across the marketing department to increase audience and drive user engagement of website content and multimedia
  • Set strategies and priorities for Web projects and tasks, considering available resources, budgets, and corporate goals
  • Develop and manage project plans to ensure effective use of resources and timely, successful project completion
  • Generate innovative ideas to increase web traffic
  • Work with the team to analyze SEO, SEM, and marketing metrics as well as make recommendations for implementation of effective digital advertising campaigns
  • Advise on the best web solutions to achieve strategic business goals and collaborate with cross-functional teams at all levels of the organization


  • 6+ years of experience in emerging digital platforms, interactive marketing, or digital platform management and strategy
  • BA/BS degree 
  • Success leading highly effective teams focused on delivering measurable results
  • Proven experience and success with project planning and management
  • Ability to manage multiple projects and re-prioritize tasks in response to a dynamic environment
  • Excellent communication skills with an ability to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiences
  • Extremely comfortable with digital technologies
  • Ability to use web analytics and traffic measurement tools to drive website content decisions
  • Exceptional interpersonal skills to develop and maintain collaborative relationships
  • Strong organizational, problem solving and team building skills
  • A scale-up mentality and a strong ability/interest in wearing multiple hats


Great culture!

Paid time off

Competitive salary 

Medical, dental, and vision insurance


Labster Vision: Empower the Next Generation of Scientists to Change the World

For more information on our company vision to empower the next generation of scientists to change the world, please see video links below: 

BBC News:


TED Talk: see our founder's TED talk here


Or, know someone who would be a perfect fit? Let them know!


Labster, Boston

561 Windsor St
02143 Somerville Directions View page

Workplace & Culture

With 20+ nationalities placed in offices in Bali, Zürich, Copenhagen, and Boston, you will find yourself in a truly international environment. We truly value, and protect, engagement and empowerment as we believe that the best results are created by engaged and inspired team members. 

Labster is a Holacracy company where authority and decision-making are distributed throughout self-organizing teams. Don't misunderstand though - Labster offers great and healthy leadership; just with far less top-down management.

Already working at Labster?

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