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We are looking for a creative, data-driven growth superstar to join Labster and help scale the reach of our Mobile B2C product targeted to emerging markets. We have ambitious goals to grow the impact of this product from the early stage of thousands of engaged users, to tens of millions in as short a time as possible. This should be a scary-but-exciting goal for you. Naturally you’ll need to be someone who enjoys connecting with young people and students around the world. It’s our most mission-focussed product aimed at helping those who don’t have access to high quality education.

You’ll design and execute marketing strategies in our existing emerging markets, launch new markets, work with the mobile product team to identify new product opportunities, lead go-to-market activities, and provide feedback about our products to the team.

This has a B2C responsibility but will also work closely with our Product Marketing marketing team for B2B products to ensure alignment on go-to-market efforts.

Key Responsibilities

  • Identify and execute opportunities for marketing our mobile consumer product and growing its user base
  • Create engaging targeted campaigns across multiple platforms to build engagement among young people, teachers and parents
  • Work with local country experts where necessary to roll out campaigns and increase adoption
  • Drive traffic to the mobile product and feeding intelligence to the product team
  • Identify and assess new opportunities for business growth, partner on product strategy, and weigh the complexities and tradeoffs inherent in marketing a global product
  • Navigating a complex, matrixed organization to get work done, and building strong relationships across our company
  • Taking risks to try creative ideas to achieve step-change growth
  • Managing a sizeable budget

Qualifications

The successful candidate will be expected to demonstrate the following skills and experience:

  • Demonstrated experience building a brand with young people around the world, students a plus
  • Demonstrated experience building and scaling a user base or community from 100s to millions using a variety of techniques a plus
  • Experience creating and executing marketing campaigns, to teachers and students a plus
  • Experience working closely with a product team to inform product strategy and decisions
  • Experience evangelizing or building a community of ambassadors is a plus
  • Deep experience across a broad variety of marketing disciplines, delivering growth through organic, paid and lifecycle marketing programs
  • Previous background in B2C marketing, preferably in the education sector, for students or youth
  • Experience with both bottom-up and top-down growth strategies
  • Comfort in a fast-paced environment
  • Genuine interest in creating a movement of students wanting to learn and engage with our products
  • Self starter who can get their hands dirty and can execute with a budget but little else

Labster Vision: Empower the Next Generation of Scientists to Change the World For more information on our company vision to empower the next generation of scientists to change the world, please see video links below: 

BBC News: https://www.bbc.com/news/av/te...

Techcrunch: https://techcrunch.com/2020/08...

TED Talk: see our founder's TED talk here


Or, know someone who would be a perfect fit? Let them know!

Department

Højbro Pl. 10
1200 København Directions View page

Labster, Zürich

Sihlquai 131
8005 Zürich Directions View page

Workplace & Culture

With 20+ nationalities placed in offices in Bali, Zürich, Copenhagen, and Boston, you will find yourself in a truly international environment. We truly value, and protect, engagement and empowerment as we believe that the best results are created by engaged and inspired team members. 

Labster is a Holacracy company where authority and decision-making are distributed throughout self-organizing teams. Don't misunderstand though - Labster offers great and healthy leadership; just with far less top-down management.

Already working at Labster?

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email
@labster.com
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